Research

CMYK Designathon

CMYK Designathon

Deliverable: redesigned marketing campaign with 3 design artifacts Role: product designer, product manager, user researcher Methods: user research, empathy mapping, persona development, whiteboarding, design ideation Artifacts: CMYK Designathon Outcomes: Won 1st Place – CMYK Designathon Problem: Games of Berkeley, a local business in Berkeley, is moving locations. They have a…